see how it feels

I saw a BMW advert last night with the strapline ‘see how it feels’, and wondered if the whole advert had been inspired by music-colour synaesthesia.

You’ll see what I mean…

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One Response to see how it feels

  1. motorist says:

    I like the concept a lot. Chris Bangle, the head of design at BMW, started the flaming lines in BMW’s sheet metal a few years ago with the BMW Z4. It would have been good if people could watch this little video clip, because most folks did not understand the design concept.
    This clip shows wonderfully, how light, lines and motion inspire the viewer of a passing by BMW vehicle to enjoy the shapes with music, texture and color in his mind.
    Just as you like it.

    Your Motorist

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